Behavioural economist Dan Ariely is researching online dating because it affects to offer a solution for a market that wasn't working very well. This conversation isn't just being had by tired daters who've reached the end of their swiping tether — the dating industry is also asking itself this very question. Harvey says he thinks Fisher's approach is a sensible one. You went on waiting and waiting for your Prince, and you still had a long wait ahead of you, because he didn't know you were waiting, poor thing.
According to a new survey by psychologists at the University of Rochester in the USonline dating is the second most common way of starting a relationship — after meeting through friends.